Lacoste
Lacoste
Lacoste
_sport fusion
_sport fusion
_sport fusion
(Brand Heritage)
(Brand Heritage)
Sport Fusion draws on Lacoste's broader sporting heritage, reworking archive graphics developed across the brand's history. Racing jerseys and rally-car imagery bring in a motorsport edge, layered with a raw streetwear energy. Deep green, navy, coral red and off-white pull the palette together.
Sport Fusion draws on Lacoste's broader sporting heritage, reworking archive graphics developed across the brand's history. Racing jerseys and rally-car imagery bring in a motorsport edge, layered with a raw streetwear energy. Deep green, navy, coral red and off-white pull the palette together.
(Design Direction)
(Design Direction)
The collection reworks that racing spirit into a modern loungewear capsule, oversized hoodie, tee, sweatpants and shorts, built around a bold, blocked Lacoste wordmark. The crocodile appears as a placed graphic and an all-over print, while the waistband carries the logo through, fusing sport heritage with an everyday, disruptive ease.
The collection reworks that racing spirit into a modern loungewear capsule, oversized hoodie, tee, sweatpants and shorts, built around a bold, blocked Lacoste wordmark. The crocodile appears as a placed graphic and an all-over print, while the waistband carries the logo through, fusing sport heritage with an everyday, disruptive ease.
