lacoste
lacoste
lacoste
_city to beach
_city to beach
_city to beach
(Market Analysis)
(Market Analysis)
Beachwear is a growing market, blending style and versatility. Swim brands are expanding beyond swimwear into ready-to-wear, and beachside pieces are evolving into day-to-night fashion. Lightweight fabrics, chic silhouettes and adaptable layering make these garments work for both the beach and summer wear beyond it.
Beachwear is a growing market, blending style and versatility. Swim brands are expanding beyond swimwear into ready-to-wear, and beachside pieces are evolving into day-to-night fashion. Lightweight fabrics, chic silhouettes and adaptable layering make these garments work for both the beach and summer wear beyond it.
(Design Direction)
(Design Direction)
This project bridges city and resort dressing, "bed to beach," using bold stripes and relaxed shirting borrowed from smart sartorial codes. The office-ready stripe is applied to casual silhouettes, versatile separates that blur seasonal boundaries and adapt across destinations.
This project bridges city and resort dressing, "bed to beach," using bold stripes and relaxed shirting borrowed from smart sartorial codes. The office-ready stripe is applied to casual silhouettes, versatile separates that blur seasonal boundaries and adapt across destinations.
