lacoste
lacoste
lacoste
_disruption
_disruption
_disruption
(Design Direction)
(Design Direction)
This project reinterprets the Lacoste crocodile through a deconstructed, dynamic lens — fragmented, motion-blurred lines building a disruptive graphic language. Translated into a capsule of minimal loungewear essentials: relaxed silhouettes, soft neutrals, blue accents, with a sharp, pointed edg
This project reinterprets the Lacoste crocodile through a deconstructed, dynamic lens — fragmented, motion-blurred lines building a disruptive graphic language. Translated into a capsule of minimal loungewear essentials: relaxed silhouettes, soft neutrals, blue accents, with a sharp, pointed edg
(Brand Heritage)
(Brand Heritage)
The concept draws on Lacoste's DNA, the crocodile and the wordmark, reworked for a contemporary audience. The logo is placed in unexpected ways across the garment, alternating placement prints and all-over repeats. Heritage codes, pushed toward a disruptive, present-day expression.
The concept draws on Lacoste's DNA, the crocodile and the wordmark, reworked for a contemporary audience. The logo is placed in unexpected ways across the garment, alternating placement prints and all-over repeats. Heritage codes, pushed toward a disruptive, present-day expression.
