Lacoste
Lacoste
Lacoste
_heritage
_heritage
_heritage
(Brand Heritage)
(Brand Heritage)
New Preppy revisits Lacoste's tennis roots, drawing on archive imagery from the "Les Crocodiles Sont Belles" era and the brand's original court style. Green, black and burgundy anchor the palette, alongside the sport's classic textures, the racket strings and court net grid.
New Preppy revisits Lacoste's tennis roots, drawing on archive imagery from the "Les Crocodiles Sont Belles" era and the brand's original court style. Green, black and burgundy anchor the palette, alongside the sport's classic textures, the racket strings and court net grid.
(Design Direction)
(Design Direction)
The collection translates that heritage into a modern athleisure and underwear capsule, sleeveless hoodie, bralettes and briefs in cotton, banded with the Lacoste logo. Sporty, technical references meet a soft, everyday ease, keeping the preppy tennis codes at the core.
The collection translates that heritage into a modern athleisure and underwear capsule, sleeveless hoodie, bralettes and briefs in cotton, banded with the Lacoste logo. Sporty, technical references meet a soft, everyday ease, keeping the preppy tennis codes at the core.
